Just when we thought the
sandwich market was all wrapped up, Ward
Goldstein introduces the Conewich, his
version of the one-handed meal.
Think of a cornucopia made of spiraling
dough. Then imagine it in white, honey
wheat, sesame, cheese-onion
and cinnamon-raisin flavors.
Who could have thought of such a product? A
Ph.D. in psychology who decided he could do
better than the soggy bread container he was
served one day. And like many newcomers in
love with their food creations, he is
overwhelmed by the potential. For now, he's
selling only the cones, but he can supply an
endless number of applications. The cone
shape means fillings don't leak; unlike
wraps, they don't require a short course in
origami to close, and as the inventor
discovered, the shape keeps food hot.
"It can hold liquid things, such as hot dogs
with chili, Philly cheese sandwich fillings,
pizza type fillings, barbecued
beef. You could do apple slices and ice
cream in a cinnamon-raisin Conewich. It's a
good breakfast item. You can add eggs, rice
and beans," Goldstein says.